National Student Advertising Competition contestant
2021-2022
The Brief
During the National Student Advertising Competition 2022, our client, Meta, requested students to conduct a full fledged campaign marketing the new Meta Quest to college students.
The challenge: most college students cannot afford a Quest, therefore, it is hard to market such an item to a younger audience.
Our unique selling point: The Quest can help students achieve connection across far distances, therefore if we get them to
try VR they will too see the importance
The Playbook
MetaQuest Competition Assets
My Role
As part of Temple University's National Student Advertising Competition team (Team 400, 2nd place Eastern division winner), I competed as Art Director/Copywriter on a team of 13.
I cowrote the 10 page playbook, the 20 minute speech, the campaign copy and design assets, radio copy and assisted commercial video production.
Wrote 10 pg. Playbook
Wrote 20 min speech
Designed assets
Assisted video prod.
Wrote radio copy